January 20, 2016

Window Treatment Wednesday: Hunter Douglas Wins Big at WCMA Awards

It’s awards season. The Golden Globes got us started, with the Oscars and Grammys on the way. But no matter how much somebody or some group cleans up at any of those events, it will be hard to match the showing Hunter Douglas made at the 2015 WCMA Product Awards.

Hunter Douglas won an amazing 31 awards at the annual Window Covering Manufacturers Association event, held this past November. All product award winners were recognized this past week in Las Vegas, at the International Window Coverings Expo. Hunter Douglas has received the WCMA Product of the Year award for the 15th time.

Hunter Douglas Silhouette® Duolite™ Shadings
The WCMA Product of the Year, awarded annually to the product that stands out across all categories and judging criteria, is Silhouette® Duolite™ Shadings, designed and engineered by the Silhouette® Product Development Team at Hunter Douglas.


Silhouette® Duolite™ combines window shading and a room-darkening roller shade in a fabric-covered headrail that is coordinated with the shading. The winning entry also featured the innovative UltraGlide® 2 Click and Walk Away™ operating system. This new product offering will be available Spring 2016.

Hirshfield’s window treatment staff are excited about the addition of LiteRise® to the Alustra® Woven Textures and Provenance® Woven Wood Shades.

For the past 25 years, the WCMA Product Awards Program has bestowed more than 650 awards to window covering industry products that raise the bar on style and design innovations. Besides 2015 Product of the Year, Hunter Douglas also won in ten individual categories this year:

“Green” Products – Health and Environmental Safety

  • Best New Style Concept
    Alustra® Woven Textures® with LiteRise®
  • Best New Technical Innovation
    Provenance® Woven Wood Shades with LiteRise®

“Green” products – Sustainability

  • Best New Technical Innovation
    GreenScreen® Evolve™ roller shade fabric

Horizontal blinds

  • Best New Style Concept
    Modern Precious Metals® Aluminum Blinds with UltraGlide®


  • Best New Style Concept
    PowerView™ Motorization Hunter Douglas

Roman, Roller and Pleated Shades

  • Best New Style Concept
    New Provenance® Woven Wood Shade Collection


  • Best New Style Concept
    Alustra® Pirouette® Charmeuse fabric
  • Best New Technical Innovation
    Silhouette® Duolite™ Shadings

Specialty Applications and Miscellaneous Products

  • Best New Technical Innovation
    Vignette® Modern Roman Shades Traversed™ with Vertiglide™ Moveable Rails

Wood/Faux Wood Blinds 

  • Best Enhanced Program
    Parkland® Wood Blinds Update

Stop by our Hirshfield’s locations in Minnesota, Wisconsin, and North Dakota to see all of the award-winning Hunter Douglas window treatments.

Since Frank and Elizabeth Hirshfield opened their first store in 1894, it has been our mission to do the best job possible meeting customer needs and solving customer problems. Hirshfield’s. People and products you can trust.

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We’ve Served Countless Satisfied Customers Over Generations

I have come to rely on the staff at Hirshfield’s Design Resource for their fabulous customer service and variety of products. The service is always friendly, timely and professional.

As a designer, their advice on window treatments is forever appreciated, and they are always able to show me something new in the displays and samples. They provide quick and accurate estimates, measurements and suggestions when I am struggling with a budget. The final product and installation has been nothing but flawless on every project.

I truly value what they continue to bring to our design community!

Pamela Kilian
Simply Designed

Want to give a shout out to Madi. Madi took a pretty awful experience and made it right for us. We had ordered cordless blinds and over half of them did not work right or hang right. Madi helped us return all the blinds and reordered a new product for us which we are very happy with. Madi was persistent in helping us get the issues we experience resolved.

She is always so warm and friendly and definitely puts her customers first. Thanks Madi you are a gem! Also want to add that my overall experience with Hirshfield's in St. Cloud has been an excellent experience. They made things right and put their customers first!

Kim Kaluza

Greg is amazing! We have worked with him throughout the years on both existing homes and new builds and we could not be happier. One of the things I appreciate about Greg is that he gets us to really think about how we will use our space, not just now but in the future when the kids get older. This has honestly has saved us from making some pretty big design mistakes. Finding durable fabrics and pieces is important to us while we have a preschooler running around, yet on the other hand, our teens have a different use for the space.

He is able to make it all work together seamlessly by understanding the space and its function. He has a fresh and distinctive feel to his work and builds in a variety of styles. I HIGHLY recommend working with Greg out of the gate, you will not be sorry. I honestly don't know what we do without his help;)

Kim Strout
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